Embroidery pricing calculator
Quote embroidery jobs with confidence: price by stitch count, add blanks and setup fees, apply quantity breaks, and see your profit and machine time before you say yes.
The job
Your rates
Quote
$17.70
per piece · $449.80 for 24 incl. $25.00 setup
- Embroidery each
- $7.20
- Garment each
- $10.50
- Your costs
- $189.60
- Gross profit
- $260.20
- Machine time
- 4.7 h
- Profit per hour
- $55.76
Costs are blanks plus thread and backing. Machine time is sewing at 750 stitches per minute plus about a minute per piece for hooping, across 1 head.
| Quantity | Discount | Per piece | Order total | Gross profit |
|---|---|---|---|---|
| 1+ | – | $18.50 | $43.50 | $35.60 |
| 12+ | 5% | $18.10 | $242.20 | $147.40 |
| 24+ | 10% | $17.70 | $449.80 | $260.20 |
| 48+ | 15% | $17.30 | $855.40 | $476.20 |
| 100+ | 20% | $16.90 | $1,715.00 | $925.00 |
| 250+ | 25% | $16.50 | $4,150.00 | $2,175.00 |
Keep the $25.00 digitizing fee yourself
Digitize customer logos in-house in seconds instead of sending them out and waiting days. Plans start at $8 a month, billed yearly, for 20 designs a month.
What goes into an embroidery price
Stitch-based charge
A rate per 1,000 stitches covers machine time and thread. Bigger, denser designs cost more.
Minimum per piece
Small designs still take hooping and handling time, so a minimum keeps them worthwhile.
Quantity breaks
Discounts at 12, 24, 48, 100 and 250 pieces reward bigger orders while setup costs are spread out.
Blanks and markup
Garments and bags are priced separately, with a markup for ordering, handling and spoilage.
Setup or digitizing fee
A one-time charge per new design. Repeat orders of the same logo usually skip it.
Profit per hour
The number to watch: what each hour at the machine earns after blanks, thread and backing.
Pricing that protects your margin
- Set a minimum embroidery charge so small left chest logos don't lose money on hooping time.
- Quote from the real stitch count of the digitized design, not a guess from the artwork.
- Charge extra for caps, bags and thick items that are slower to hoop, and for more than one placement.
- Show quantity breaks on every quote: customers often move up a tier to save per piece.
- Review your rates when thread, blanks or your hourly target change.
Free account
Start digitizing in under a minute
Create a free account to digitize any image, try every setting and watch it sew. Choose a plan only when you want to download files.
- Digitize and preview any image
- Realistic stitch preview and sew-out
- Save designs to your library
- No credit card needed
Questions
The quickest way to see what it does with your artwork is to try it. With a free account, digitizing and previewing cost nothing and take about a minute.
How do embroidery shops price their work?
Most charge for the embroidery by stitch count, often a rate per 1,000 stitches with a minimum per piece, then add the garment with a markup and a one-time setup or digitizing fee per design. Larger orders get lower per-piece rates. Rates vary widely by region and market, so use your own numbers.
What should I charge per 1,000 stitches?
There's no single right number. Many shops land somewhere around $0.75 to $1.50 per 1,000 stitches for typical orders, with a minimum of a few dollars per piece. Start from your costs and the profit per machine hour you need, which the calculator shows.
Should I charge a digitizing fee?
Many shops do, because outsourcing a new logo often costs $10–$50 or more and takes days. If you digitize in-house, the setup fee covers your time and becomes margin, and you can turn quotes around the same day.
How is machine time calculated?
Stitches divided by your machine's speed, plus about a minute per piece for hooping and changing items, split across your machine heads. Thread changes on single-needle machines add more.
How do I find a design's stitch count?
Digitize the logo to get the exact count, or estimate it from the design's size and coverage with the stitch count calculator.
More tools
Keep going
- GuideHow to price embroidery workA practical method for quoting embroidery: stitch rates, minimums, quantity breaks, setup fees, blanks and the machine time behind them.Read the guide
- GuideHow to start an embroidery business from homeA practical plan for a home embroidery business: niche, machine, blanks, designs, pricing, selling and an order workflow.Read the guide
- GuideHow much does embroidery digitizing cost?What drives digitizing prices, how services, software and subscriptions compare, and how to work out your cost per design.Read the guide
- Free previewEmbroidery file converterConvert PES, DST, JEF, EXP, VP3 and XXX files to any other machine format.Open
- Free toolEmbroidery file viewerOpen DST, PES, JEF and more in your browser: stitch preview, colors, size and stitch count.Open
- Free previewText to embroidery fileType a name or monogram, pick a font and download a ready-to-sew lettering file.Open
Quote faster with exact stitch counts
Digitize the customer's logo in seconds to get its real stitch count, colors and sew time, then send the quote the same day.